Landing Page A B Testing Adwords

Landing page split testing.

Landing page a b testing adwords.

Image by susan sermoneta via flickr. Adwords a b testing or split testing helps test and evaluate your campaign with an alternate set of settings. Whether it s a 2 000 pilot campaign or a six or seven figure monthly ad spend rarely do i come in contact with paid search accounts that demonstrate a truly organized rigorous ad copy a b testing process. In fact landing page a b testing with consistency and patience is one of the only guaranteed ways of increasing your conversion rates over time.

Landing page testing actually works every single time. A b testing ad copy for adwords search ads is a unique way to apply a b testing theories. This is possible with adwords experiments that lets advertisers make changes without altering the existing campaign. Google optimize can help you test how well various pages work in getting your visitors to accomplish a specific goal such as purchase a.

I read your answer to say that if campaign 123 contains three ad groups ad group a ad group b and ad group c then i can a b test two landing pages for all ads in campaign 123. For adwords a b testing of landing pages is just as important if not more important than testing ads. While websites are great for information and exploration they re duds at turning traffic into revenue. Landing page text imagery and offers should always be relevant to the ad.

Traditionally most marketers focus solely on a b and multivariate testing for landing pages. Posted june 23rd 2017 by kirti filed under adwords experiments. Once you ve attracted people to your website with a great ad you likely want to make sure they can easily find the information or product they re looking for. However testing adwords search copy can provide an equal if not greater return and must be a focus of digital marketers.

I no longer have to settle for testing a single variation of ad copy to run a split post click landing page test nor suffer through multi variable testing with imperfect ad rotation and impression data. Which of course will increase the money you make from your advertising campaigns as a result. With unbounce you can create and optimize dedicated landing pages that prompt your visitors with one focused goal instead of leaving them to wander a site full of distractions. Test landing pages with google analytics.

Nonetheless in the case of post click landing page testing experiments are my new favorite adwords feature.